Adelina Pillai

Adelina Pillai serves as Director of Hotel Revenue Optimization for Southeast Asia & Pacific at Preferred Hotels & Resorts. In this role she provides member hotels across the region and globally with tailored revenue-focused support, including market intelligence data from feeder and emerging markets, tactical rate pricing insights, and strategic solutions to support their distribution and revenue optimization goals. She also works with the brand’s portfolio of luxury hotels across Southeast Asia & Pacific to drive guest loyalty via the I Prefer Hotel Rewards program for direct channel optimization. 

Adelina joined Preferred Hotels & Resorts in 2014 and brings more than 20 years of progressive experience within the hospitality industry specializing in hotel revenue management, distribution, and e-commerce. Prior to joining the independent hotel brand, she held revenue management positions at Millennium & Copthorne's Orchard Hotel Singapore and Marina Mandarin Singapore where she was responsible for maximizing room sales and led digital marketing campaigns focused on boosting e-commerce revenues and profitability. 

A passionate hospitality professional, Adelina is a strong advocate of continuous learning and recently earned certification from AHLEI - American Hotel & Lodging Educational Institute / STR for Hotel Industry Analytics (CHIA) and has been a HSMAI Certified Revenue Management Executive (CRME) since 2015. She is based in Singapore.